When designing and ordering a custom label, you need to choose the adhesive and lamination that will best suit the situation your labels will be in. There are three components to consider when choosing the proper label adhesive: time, texture, and temperature.
Time refers to the duration that the label needs to remain adhered to a surface. American Label & Tag can provide varying levels of adhesives from removable to permanent. Consider how long your label needs to stick before deciding on an adhesive. Next, consider the texture of the surface on which the label will be applied. If the surface is rough and uneven, the label will need a strong adhesive in order to adhere. If the surface is smooth and even, a less aggressive adhesive is required.
The temperature of the item being labeled is another important factor to consider before choosing an adhesive. If a label will be used in high heat, select an adhesive with a high working temperature range. If the label will be adhered to a room temperature product that will be stored in a freezer, choose an adhesive that will remain on the package when frozen.
Depending on the intended use of the label, protecting the printing may be necessary. If the label is being applied to an item that will be used outdoors, exposed to chemicals, or used in wet or humid environments, label protection is important to ensure that the imprint stays legible and the label stays intact.
A varnish or lamination can be added to a label to protect its imprint. A varnish is a liquid that coats the face stock of the print label. Most varnishes used for print protection are UV cured to provide additional abrasion and chemical resistance. A varnish can also be used to enhance imprinting on the label stock.
Lamination is a clear material that covers the printed face stock. Because this is an actual material protecting the imprint, lamination provides more protection than a varnish. Lamination is available in different finishes such as gloss or matte depending on the look desired. Varnish and lamination applications are applied last in the printing process.